Oakley: Activation at Jewel Changi Airport

01.Project

We had the pleasure of providing event videography for Oakley Singapore’s activation at Jewel Changi Airport. The event featured ambassadors Allan Wu, Riyadh Hakim, and Ang Chen Xiang, who shared their personal motivations for leading active lifestyles. Their inspiring messages—now featured in-store—set the tone for a vibrant, community-driven experience.

Through our event videography, we captured the energy, interactions, and authenticity of every moment. Visitors were encouraged to snap polaroids and add their own stories to Oakley’s photo wall. As a result, the space became more than just retail; it transformed into a celebration of movement, identity, and connection.

We focused on capturing dynamic footage that highlighted both the overall atmosphere and the personal stories of participants. For example, we recorded candid interactions, ambassador talks, and visitors engaging with the photo wall, ensuring the final video truly conveyed the excitement and engagement of the day.

In addition, our team applied professional post-production techniques to create a polished event video that reflects Oakley’s brand spirit. The resulting video serves as both a visual record and a marketing asset, allowing the brand to share the experience with a wider audience.

We are grateful to the Oakley team for their trust and collaboration. Capturing this activation reminded us that great event videography doesn’t just document moments—it tells a story, preserves the atmosphere, and makes viewers feel like they were part of the action.

02.Scope

Pre-Production: Producer, Location Research, Logistics/Transportation and Scheduling
Production: Event Videography, Production Management
Post-Production: Video Editing, Color Grading