Protégé is an online platform for individuals to learn, experience and grow with each other, allowing users to expand their knowledge and learn from subject matter experts with ease. One of their partner mentors, Floral Magic, will be conducting both physical and online workshops. We were engaged to produce a video to reach out to the masses.
Floral Magic is known for its fresh, moving and organic aesthetic in terms of floristry and their artistry is displayed by the works they’ve done. Our approach is to showcase these factors as the backbone for their workshop in an interview type video that is engaging to evoke curiosity and interest of viewers to learn their workshop.
» Concept & Storyboarding